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Sound It Out has all the tools you need to build open and honest relationships with your children. I am happy to spread the word about it. Learn about emotional wellbeing

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Sound It Out is a campaign that uses the power and soul of music to help parents and caregivers support their children’s emotional wellness.


Created by the Ad Council, in partnership with Pivotal Ventures and a coalition of organizations, the campaign delivers music and interviews from some of today’s brightest music artists.  The project is comprehensive as it offers a comprehensive guide to helping kids open up about an array of emotions and situations as well as tools that help make this important process light and interesting.

We worked hand in hand with a panel of expert advisors who have helped ensure the results of the work you see today remain rooted in clinical expertise and are culturally competent and relevant. 

I would like to acknowledge the effort and thank everyone for making Sound It Out a reality--and on a broader scale, for helping break down stigmas around emotional wellness in our youth and creating these important tools.




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Fostering nurturing relationships is a key component to the emotional well-being of children. The Ad Council's Sound It Out campaign has partnered with Sesame Workshop to distribute a new PSA with an original song about the important role grown-ups play in supporting and developing their children's emotions.


Subscribe for Ad Council’s latest PSAs:


Because of the urgency to address core social issues  and tackle the nation’s most important causes, I want  to help raise awareness, inspire action and save lives.

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